KFC to sponsor Twenty20 cricket in Australia

Cricket Australia has announced that national restaurant chain, KFC, has become Twenty20 cricket’s naming rights sponsor for the 2005-06 season.

The partnership means that Australia’s first ever domestic Twenty20 competition which begins on 6 January will be known as the KFC Twenty20 Big Bash.

Australia will also face South Africa in the inaugural KFC Twenty20 international match on Australian soil in Brisbane on 9 January.

The KFC Twenty20 Big Bash is shaping up as the most exciting innovation in domestic cricket since the introduction of the original Australasian limited-overs competition in 1969-70.

Cricket Australia Chief Executive James Sutherland said that both international and domestic Twenty20 cricket will benefit from KFC’s marketing strength, driving awareness through more than 500 stores around the country.

“We’re excited to have secured the support of KFC for the new Twenty20 cricket action that kicks off in January 2006, and its contribution enables us to bring a new concept like this to life.

“The Twenty20 product is innovative, entertaining, fun and aimed at a new cricket audience - partnering with a brand like KFC is a great fit,” said Mr Sutherland.

KFC will enjoy on-pitch, in stadia and perimeter branding rights and use of Twenty20 branding for marketing purposes.

KFC Australia Marketing Director, Dominic Quin, is equally delighted that KFC will play a role in bringing Twenty20 cricket to Australians.

“Twenty20 around the world has brought people together to enjoy cricket like never before with its carnival atmosphere, and KFC believe that its customers will love every minute of it.”

“KFC is excited that it will play a big part in bringing Australians together this summer to enjoy Twenty20 cricket and the fun that comes with the exciting new concept,” said Mr Quin.

The Twenty20 Big Bash commences on 6 January with the final to be staged on 21 January 2006.

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